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Digital marketing agency · Canary Islands and mainland Spain

A Spanish marketing agency that reports to you in English

If you run a business in Tenerife or anywhere in Spain and you have got tired of not understanding what your agency actually did last month, this is for you. We do SEO, Google Ads, websites and social — and every month you get the numbers in plain English, with what we changed and what it did.

No commitment, no lock-in contract. If we cannot see a real opportunity, we will tell you.

5.0

on Google

Reviews from our Google profile, translated from Spanish.

Why British owners in Spain end up stuck

We hear the same four things, almost word for word, from every English-speaking owner who gets in touch. None of them are your fault.

  • Your agency reports in Spanish, or not at all

    You get a PDF you cannot read, or a WhatsApp saying everything is going great. Neither tells you whether the money is working. You end up paying on trust, which is no way to run a business.

  • The website was built by someone who has vanished

    Nobody knows where the hosting is, nobody can change a price, and every small edit needs a quote. So nothing gets changed, and the site slowly stops selling.

  • You are invisible to the people who are already here

    Your customers are searching in English from a phone, two streets away, and finding somebody else. Being on Google in Spanish only is half a business in a place where half the market does not speak it.

  • Nobody has ever set up proper tracking

    No conversions, no call tracking, no idea which channel brings the bookings. Without that, marketing looks like a cost even when it is working — and it gets cut at exactly the wrong moment.

What we do

Four things, done properly, by people who have done them for years. Not a menu of thirty.

  • SEO

    Getting you found on Google for what people actually type — in English and in Spanish. Technical fixes, pages that answer real searches, and local visibility on Maps.

  • Google Ads

    Paid search that pays for itself, with conversion tracking set up before a single euro is spent. If we cannot measure it, we do not run it.

  • Web design

    Fast, bilingual websites you can actually edit. Built to be found and built to convert, not to win a design award.

  • Social media

    Instagram, Facebook and paid social for businesses whose customers are on holiday, deciding what to do tomorrow.

What you actually get every month

This is the bit that makes people switch to us, so we will be specific about it.

  • One page, in English, that a busy owner can read

    What we did, what it cost, what came in, and what we are doing next. No jargon, no forty-slide deck, no screenshots of graphs without an explanation.

  • Enquiries counted, not guessed

    Forms, calls and WhatsApp messages tracked properly through GA4 and Google Ads, with consent handled the way the law here requires. You see cost per enquiry, not cost per click.

  • A call whenever you want one

    Leave us a number and you get a person, the same working day. You will not be handed to an account manager who forwards your questions to somebody else.

  • Your accounts stay yours

    Ads, Analytics, Search Console and the website are all in your name, on your access. If you ever leave, you take the lot with you. That is not a favour, it is how it should be.

Real numbers from real clients

Three we are allowed to name, with the figures straight out of Google Search Console. We do not publish anything a client has not signed off.

Santiago, of the Efecto Newton team

Santiago I.Founder

Senior specialists, one strategy

Efecto Newton brings together senior specialists in SEO, paid advertising, analytics, web design, creative and video production. Each area is handled by someone who has done it for years, but every decision answers to the same strategy: bring in opportunities, turn them into enquiries, and measure which ones are actually making you money.

Your project does not get passed from one isolated department to the next, and it does not rest on one person trying to do the lot. The specialists share the same goals, the same numbers and the same priorities, so your rankings, your website, your campaigns and your reporting all pull in one direction.

Between them, the team has worked on projects for brands and institutions including the Cabildo de Tenerife (the island government), Danone, Diario Marca, Minor Hotels, Hays, Vans and Milanuncios.

  • Cabildo de Tenerife
  • Danone
  • Milanuncios
  • Diario Marca
  • Minor Hotels
  • Hays
  • Vans
  • Levi's
More about the team

How working with us goes

  • 1 · A free review, before you pay anything

    We look at your website, your Google visibility, your competitors and whatever accounts already exist. Then we tell you straight whether there is an opportunity worth paying for. Sometimes there is not, and we say so.

  • 2 · Measurement first

    Before any campaign or any content, we make sure enquiries are being counted. Doing it the other way round is how agencies end up unable to prove anything.

  • 3 · The work, in the order that pays fastest

    Whatever gets you enquiries soonest goes first — usually fixing the site and the Google Business Profile, not writing blog posts.

  • 4 · A monthly report and a call

    Same format every month, so you can compare. No lock-in: if it is not working, you leave, and you keep every account.

Where we work

We are based in Santa Cruz de Tenerife and we work with clients across the Canaries and mainland Spain. Most of our English-speaking clients are in the south of the island.

  • Tenerife

    The whole island, from Santa Cruz and La Laguna to the south. This is where we are, so we can come and sit in your office.

  • South Tenerife

    Adeje, Arona, Costa Adeje, Los Cristianos, Playa de las Américas, El Médano. Hospitality, holiday lets, activities, clinics and estate agents.

Frequently asked questions

Do you actually speak English, or is this a translated website?

The work, the reports and the calls are in English. The written material is ours, not run through a translator. We are a Spanish agency in Tenerife, so you get somebody who knows how things work here — the paperwork, the seasonality, the local competition — but you get it explained in English.

We are based in the UK and sell into Spain. Can you help?

Yes, and it is a sensible reason to use an agency here rather than one at home: we know what Spanish customers search for, what they expect from a website, and what the invoicing and cookie-consent rules look like on this side. Most of our clients are businesses trading in Spain, whoever owns them.

How much does it cost?

It depends on which channels you need and how much content goes into it each month, so we do not publish a price we would have to walk back. You get the number out of the free review, in writing, before you commit to anything — and separately from whatever you spend with Google itself, which goes to Google and not to us. One-off projects like a website are quoted on their own, fixed before we start.

Is there a minimum contract?

No. There is no lock-in and no notice period dressed up as a favour. If a month goes by and you are not happy, you tell us and we stop. Everything is in your name, so there is nothing to untangle.

How long does SEO take?

For a local business with a reasonable website, expect the first movement in Google in two to three months and something worth calling a result at six. That is also why the target we put in writing is a six-month one and not a three-month one: at ninety days the only thing that really moves is the pages that were already close to the first page. Anyone promising you page one in a month either does not know or is not being straight with you. Google Ads is the opposite — it brings enquiries the week it goes live, which is why we often start there while the SEO builds.

Will you work with a competitor of mine?

Not in the same trade in the same area. If we already work with a restaurant in Los Cristianos we will not take another one next door, and we will tell you so on the first call rather than after you have signed.

Do you need access to my accounts?

Yes — Google Ads, Analytics, Search Console, your Google Business Profile and the website. We ask you to create them in your name and give us access, never the other way round. If an agency ever asks to own your ad account, that is a reason to walk away.

What do you need from me?

About an hour a month, and honest answers about what is actually profitable for you. We can write, design and run the campaigns; we cannot know that your margin on one service is twice the other unless you tell us.

Get a free marketing review

Tell us your website and what you are trying to sell more of. We will look at it properly and come back with what we would do first, whether or not you hire us.

Step 1 of 2

No commitment and no lock-in. We reply within one working day.

Email us

Tell us briefly what you need. We will get back to you and say whether we can help.