About us
A small senior team in Tenerife, working in two languages
No account managers, no forty-person floor plan, and no pretending to be bigger than we are. Five specialists who have done this for years, one strategy, and reporting you can read.
Who you are actually dealing with
Five specialists, no account managers
Efecto Newton has no employees. It is a small group of five senior freelances — SEO, paid media, analytics, design, video — working to one strategy. You talk to the person doing the work. Nobody forwards your question to somebody else and comes back tomorrow.
Trading since January 2024, with fifteen years behind it
The company itself is young and we are not going to pretend otherwise. What is not young is the experience: between us the team has spent about fifteen years on this, including work for the Cabildo de Tenerife, TITSA, Danone, Milanuncios and Diario Marca. Those are projects in people’s careers, not a client list we are billing today.
Based in Santa Cruz de Tenerife
On the island, not in an office in Madrid with a local phone number. We work across the whole of Tenerife, the rest of the Canaries and mainland Spain, and remotely with businesses selling into Spain from elsewhere.
English and Spanish, properly
The Spanish side of this website is the bigger one, because most of our clients are Spanish businesses. The English side exists because there is a genuine gap here: plenty of good agencies, very few that will sit down and explain the numbers to you in English.
5.0
Reviews from our Google profile, translated from Spanish.
Six rules we work by
These are not values on a wall. They are the things we get asked about on first calls, so it is easier to put them here.
Measurement before spending
We will not run a campaign we cannot measure. It sounds obvious and it is the single most common thing missing from the accounts we inherit. If you cannot count enquiries, every other conversation is opinion.
Your accounts are yours
Google Ads, Analytics, Search Console, Business Profile, domain, hosting, all created in your name with us as users. If you leave, you take the history. We think an agency that owns your accounts is holding something you paid for.
No lock-in
Month to month, with no notice period presented as a concession. The only thing keeping you is whether it is working.
We say no
If we look at your business and cannot see an opportunity worth your money, we tell you rather than take a retainer. Sometimes the honest answer is that your problem is not marketing — it is pricing, or capacity, or that nobody answers the phone.
No competitors in the same town
One business per trade per area. We will tell you on the first call if we already have somebody, instead of after you have signed.
Nothing published that a client has not signed off
Every figure on this website has a source and permission. There are no invented case studies and no stock testimonials, which is also why the list of them is short.
Get a free marketing review
Tell us your website and what you are trying to sell more of. We will look at it properly and tell you what we would do first, and whether we think it is worth it.
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