All of your advertising in one place
An advertising agency that can tell you which ad brought the customer
Search, social and the creative, run by the same team, with measurement installed before the first euro goes out. One report a month, one page, with the cost per enquiry of every channel on it.
No commitment and no lock-in. If advertising is not what you need, we will say so.
5.0
Reviews from our Google profile, translated from Spanish.
What gets lost when advertising is run in pieces
Almost no company has a problem with “not advertising”. It has a problem with advertising scattered: search in one place, social in another, print or radio on its own, and nobody able to say which of the three produced the customer who walked in.
- Monthly advertising spend
- €2,000
- Share nobody can attribute to anything
- 40%
- Spent blind each month
- €800
- Over a year
- €9,600
It is not that the €9,600 is wasted. It is that it cannot be defended or repeated: you do not know which channel produced it, so next year you split the budget on instinct again.
The four leaks we find almost every time:
Every channel has a different owner
One person does social, an agency does search, a printer does the leaflets. Nobody sees the whole thing, so the same customer gets three different messages and you pay three times to reach them.
The click is measured, the sale is not
Reports full of impressions and reach, and no euros. While conversion is not properly tracked, any campaign can be presented as a success and none can be compared with another.
The ad points at the home page
You pay for one specific search and land the person on a page about eight things. The click costs the same either way. It is the most expensive leak and the easiest to plug.
It gets switched off in a tight month
Advertising is the first thing cut when cash is short, which is exactly when it is most needed. And restarting six months later begins from zero, because the platform learning is gone.
Three ideas about advertising that cost money
“Advertising does not work any more, it is all word of mouth now.”
Word of mouth works and it is the best channel there is, but it grows at the speed of your existing customers and cannot be accelerated. Advertising is the only thing that reaches someone who knows nobody who knows you. It does not replace word of mouth — it feeds it.
“We need to be everywhere.”
Being everywhere on a modest budget is the fastest way to make none of it work. For most budgets, two channels done properly return more than five done partially. We will tell you which two, and why, before charging you anything.
“The important thing is that the ad looks good.”
The important thing is that in two seconds it is clear what you sell, to whom, and what the person should do. An ugly, clear ad sells more than a beautiful, ambiguous one. Beautiful as well is better — but in that order.
How we run a company’s advertising
Five steps, in this order. The first is neither creative nor media: it is being able to count what comes in.
Measurement before spend
Conversions for forms, calls and WhatsApp wired into GA4 and the platforms, with consent handled the way the law requires. If you are already spending, we do not touch the budget until we can see what it is doing.
Choosing where the fight happens
Search for people already looking for you, social to create the want, and anything else only if your customer is genuinely there. We come out of the audit with two channels and a reason for each, not a shopping list.
The creative and the destination
We write the ad and build the page it lands on. Both, because separating them is what stops a good ad from selling. If it needs filming, we film it.
Optimisation, which is monthly and dull
Search terms, negatives, audiences that do not perform, creative that has burned out. It never ends, and it is exactly where a well-run account separates from an abandoned one.
A report you can read in five minutes
What went out, what came in, what each enquiry cost and what we changed. One page. If a month was bad, it says so and explains why.
What is included
All of the company’s advertising in one place, with one person to ask.
Campaign management on the channels that pay
Google Ads, Meta, and where it fits TikTok, LinkedIn or Spotify. We do not charge per channel opened: we charge for running your advertising, and we open the ones that make sense.
Creative included, not quoted separately
Copy, graphics and video for the campaigns are in. Charging you to bring traffic and then charging you again for something to show it is not a service, it is a way of billing twice.
The landing pages
If the page you are sending clicks to is the problem, we build a better one. It is by far the biggest lever on cost per enquiry.
Measurement and a monthly report
Conversions set up properly, cost per enquiry by channel, and one page a month that somebody outside the industry can understand.
Your accounts, in your name
Google Ads, Meta Business, Analytics and the domain created in your name with us added. If you leave, you keep the history and the learning.
Management is billed separately from what you spend on the platforms, which goes straight from your card to Google or Meta. The number comes out of the audit, in writing and with no lock-in.
Get a free account reviewWhat we commit to in the first ninety days
By day thirty the measurement is in and you can see what an enquiry costs. By day ninety that cost should be falling and you should be able to tell us which campaigns you want more of. If at ninety days we cannot show you a cost per enquiry that makes sense for your business, we will tell you to stop rather than ask for another quarter.
Three conditions, and all three are on your side:
- We get access to the accounts and the website to install measurement.
- The budget stays steady for those ninety days, so there is something to learn from.
- Somebody answers enquiries quickly. A paid click goes cold in hours.
Ninety days rather than six months, unlike our SEO commitment, because paid advertising produces data from the first week. If an account cannot be made to work in a quarter, more time rarely fixes it — and we would rather say that than keep invoicing.
Get a free account review
Who this works for
It works well if
- You already sell and want to sell more, rather than testing whether the business works.
- You know roughly what a customer is worth to you.
- Somebody can answer an enquiry the same day.
- You have enough margin that paying for a click makes sense.
- You want one agency and one report, not three suppliers.
It does not, if
- You are looking for the cheapest quote. There is always a cheaper one.
- The budget is too small to buy enough clicks to learn anything. We will tell you the number rather than take it anyway.
- Enquiries go unanswered for days. Advertising will only make that more expensive.
- You want it set up once and never touched. That account will be wasting money within a month.
Frequently asked questions
What is the difference between an advertising agency and a marketing agency?
In practice, less and less, which is why most people search for both. Advertising is the part you pay for by impact; marketing also covers what you do not, like organic search, the website, the brand and email. We do both, and in the audit we tell you how much of your problem gets solved by paying and how much does not — which is often the uncomfortable part of the answer.
Do I pay you the advertising budget?
No. What you spend on Google or Meta is paid from your own card, on your own account, straight to the platform. We bill the management separately. That way you can see every euro the platform took and you are never in the position of not knowing how much of an invoice was media and how much was fee.
Do you make the ads, or just run them?
We make them. Copy, graphics and video, included in the management. We have video production in the agency, so if something needs filming on your premises, we come and film it. We are not going to ask you to send us photos.
How much should we spend a month?
It depends on what a customer is worth to you and what a click costs in your sector, which is exactly what the free review works out. What we will say upfront: splitting a small budget across many channels is the most common way to make advertising look like it does not work.
We already have an agency. Can you just review the accounts?
Yes. Give us read access and we will tell you what we see, in plain language and with no obligation. Sometimes the conclusion is that the campaigns are fine and the problem is somewhere else — usually the website, or that nobody picks up the phone.
Is there a minimum contract?
No, on any service. Month to month, and because every account is in your name, if you stop there is nothing to untangle: you keep the history and the platform learning, which is the part that actually takes time to build.
Get a free advertising review
If you are already running campaigns, give us read access and we will tell you what we find. If you are not, tell us what you sell and we will tell you whether paid advertising is worth it for you — sometimes it is not. We will come back either way.
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